Whoever came up with the marketing campaign (the Ice Bucket Challenge for ALS Research) is freaking brilliant. $41.8 million, compared to $2.1 million last year during the same timeframe.
... and counting
Everyone who participates, donates. Some donate thousands. All we had to do was get their attention. Simple. Effective. WOW!
Personally, I'd run naked, smeared with peanut butter, through a thousand squirrels, if I thought someone would donate enough research funds to make this horrible, fatal neurological disease go away. Pure pointless suffering.
Hopefully this challenge will be responsible for people being able to call themselves ALS Survivors - for the first time in history.
That would be something for us all to be proud of.
Please do the challenge and donate. Nominate three friends. With every donation, we are closer to making ALS a thing of the past.
http://www.alsa.org/news/media/press-releases/ice-bucket-challenge-082114.html
Personally, I'd run naked, smeared with peanut butter, through a thousand squirrels, if I thought someone would donate enough research funds to make this horrible, fatal neurological disease go away. Pure pointless suffering.
Hopefully this challenge will be responsible for people being able to call themselves ALS Survivors - for the first time in history.
That would be something for us all to be proud of.
Please do the challenge and donate. Nominate three friends. With every donation, we are closer to making ALS a thing of the past.
http://www.alsa.org/news/media/press-releases/ice-bucket-challenge-082114.html
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